Apple holds its WWDC 2014 keynote address today, helmed at least in part by CEO Tim Cook, at the Moscone Center in San Francisco and is being made available online via free live stream. He and his team are expected to unveil a number of new products. iOS 8, the new operating system for iPhone and iPad, will be previewed today for developers. Apple may also show off the new MacOS X 10.10 system software and unveil new Mac hardware. Today’s keynote will also act as the official introduction of the Apple – Beats by Dre merger.
Apple keynote addresses typically take up to two hours, with the most highly anticipated products saved for near the end. The late Steve Jobs famously used to end his presentations with “one more thing” surprise product introductions, and Tim Cook may continue that tradition today with his WWDC 2014 keynote. Last year’s WWDC keynote included the introduction of iOS 7, MacOS X Mavericks, a new MacBook Air, and a revamped Mac Pro.
Cook will likely begin and end the WWDC keynote presentation himself, with various Apple executives including Phil Schiller and Craig Federighi taking turns unveiling various products and technologies in the middle. If product designer Jon Ive makes an appearance today, it’ll likely be in a pre-taped video clip, as per custom.
WWDC is a Mac and iOS software developer conference, and much of the keynote consists of previews of software that isn’t yet ready for public release. Typically, Apple only offers a live stream of its WWDC keynote addresses if it’s planning to introduce finished products that will appeal to a general audience, suggesting that today’s keynote will indeed include finished product introductions and not merely developer previews.
Today’s Apple WWDC 2014 keynote address has a start time of 10pm pacific time, 1pm eastern time. The free live stream is available online on the Apple Event Page.