When people woke up this morning, the news was all over facebook and twitter that overnight, Disneyland has raised their prices once again. This isn’t something new, it happens every year. One day, one park tickets for both children and adults were raised by $4 bringing a day in the park to a whopping $96 for adults and $90 for children ages 3-10. A park hopper will now set you back $150 per adult and $144 per child. That’s an increase of $13 per ticket. The multi-day tickets also increased, however the increases seem to be more random.
The biggest news though is they’ve dropped the Southern California Annual Pass completely. If you haven’t renewed by now, you’re out of luck. You can get a Southern California Select for $289, which is an increase of $10. The Deluxe Passport is now $519, up $20 from last year. The Premium Passport has increased by $30 bringing the total to $699. The largest jump is an additional $50 for the Premier Passport which allows you to go to Disneyland and Walt Disney World. That pass will now set you back a cool $1029.
So why do they do it? Because they can, and because the Parks are overcrowded. There used to be an off season, but with the number of pass holders, we just don’t see any downtime anymore. It’s my understanding that Disney doesn’t share how many pass holders there actually are, but just walking through the entry gates, I can tell you it’s a lot. Almost every person going through is a pass holder.
I’ve read so much outrage this morning about the price increases. I don’t have a problem with them raising prices, and pricing people out to ease the overcrowding. My issue is that they don’t put out any kind of advanced warning. People who have passes expiring woke up to a decision as to whether they can now afford to renew or not. Have a SoCal pass? Now you get to decide if you’re upgrading to Deluxe or if you’re dropping down to SoCal Select. Or maybe you’re like me and will most likely not be renewing at all anymore.
Guests who showed up at the gates this morning, possibly saving money for a very long time to take their family to Disneyland or Disney California Adventure will now be faced with the possibility of not having enough money. Or maybe the kids won’t have those souvenirs they’ve been planning to get because that money went to cover the cost of the admission increase. I hope they brought snacks with them. Reading through comments and seeing chatter about the Disneyland Ticket/AP overnight hike, The comment that bothers me the most is along the lines of “Typical Disney, all about the money.” Really?
Yes, yes they are. They are a business. They are in the business to MAKE MONEY! They are not a charity. And if people will still pay the prices after they go up, then they did the right thing for the business. All I ask for is advance notice! And bring back the SoCal pass.
UPDATE 11:30 a.m. 5/18/2014: a Disneyland representative stated that the now eliminated SoCal Annual Passport can be renewed at $379 for existing SoCal Annual Passport holders within 90 days from today.