Apple is delivering the iPhone 6 with a release date in 2015, it’s just a matter of which month on the calendar it chooses – and there’s some insight on which month that will end up being. But the bigger issue at this point is which screen sizes it’ll be made available in. The issue was seemed to be settled when Apple launched the iPhone 6 in the larger 4.7 and 5.5 inch screen sizes that outsiders had been demanding. Now there’s a secondary problem though, and it’s one which Steve Jobs saw coming.
Even as Android users were demanding that the iPhone become larger so they could switch to it, existing iPhone users were largely happy with the four inch screen size of the iPhone 5 and 5S era. Steve Jobs and Apple were long hesitant to make the iPhone any larger than that, for fear of losing the ability to use it effectively with a single hand. Tim Cook initially abided by that, but ultimately gave in to the demands of outsiders by offering the larger iPhone 6. The catch: he eliminated the four inch screen size and alienated millions of existing iPhone users. Now he has to figure out how to fix that with the iPhone 6S.
The solution will likely come in the form of three different iPhone 6S models. The exceedingly popular 4.7 inch version is a lock for being continued into the next generation. And the vastly less popular 5.5 inch “Plus” model has sold just well enough, along with its higher profit margins, to survive into the 6S era. But now that it’s clear that a 4 inch iPhone 6 would have outsold the 6 Plus, a 4 inch iPhone 6S should find its way into the product matrix.
As for the iPhone 6S release date, Apple’s default strategy would be to launch it in September, thus sticking with its annual upgrade cycle. But it could arrive as soon as this spring if Apple aligns it with its Watch launch. In any case, Apple could have alleviated the growing controversy if it had simply kept a four inch iPhone 6 in the mix – perhaps the company should have been listening more closely to Steve Jobs’ ghost.