Thanksgiving 2014 and Black Friday are upon us, and yet the iPod touch 6th generation remains conspicuously absent with no official word from Apple regarding its release date. It’s too late for Tim Cook and company to trot out the new iPod touch in time for the start of the holiday shopping season, which kicks off this week – but is it too late to still expect it to surface before 2014 is over, and is there more at work here than meets the eye?
Apple’s decision to shun the iPod touch 6th generation during its customary September iPhone event has left would-be buyers confused and has prompted numerous theories as to what’s really going on. One is that the new iTouch simply isn’t ready for manufacture yet, a notion supported by the fact that even with all of its contracted factories going at full blast, Apple still can’t come close to keeping up with unprecedented iPhone 6 demand. Another is that Cupertino is waiting to gauge the reaction to its new larger smartphones before making any decisions about what size screen to give the iPod touch 6.
Yet another is that Apple plans to include its NFC mobile payments system and wants to wait until the initial kinks have been worked out in the system before adding a second “Apple Pay” product to the market. And then there’s the most ominous theory, which says that the iPod touch has outlived its usefulness as a bridge toward the iPhone, and is quietly being phased out.
But the most compelling evidence points to the fact that if Apple were to introduce and manufacture a new iPod touch 6th generation model based on the same design and components as the iPhone 6, it would harm production of the new iPhone at a time when keeping up with demand is crucial for long term iOS market growth. That means the minute the light appears at the end of the tunnel an iPhone supply has caught up to demand, Apple can safely put the iPod touch 6 into production and launch it days or weeks later. Therefore our conclusion is that there is still a strong possibility that the new iPod touch will see its release date before 2014 is over, even though the timing could force some would-be customers to turn into last minute shoppers.