iPhone 6 swift release date: no impact 12 mil/month summer 2014 sales

The quick turnaround time on the iPhone 6 release date is having minimal impact on sales of current iPhone models like the 5S and 5C. Despite the growing mainstream awareness of the impending arrival of the iPhone 6, Apple’s quarterly report reveals that the company is still managing to pull off selling about twelve million iPhones per month, having totaled thirty-five million in the quarter ending in June 2014. This comes as third party data points show the iPhone 5S is still the number one selling smartphone worldwide. So what does all of this mean for the iPhone 6 release date?

Apple has long been planning to full revamp both the hardware and the software behind the iPhone 6, offering a newly redesigned outer body with a larger screen and more curvaceous styling along with the upcoming iOS 8 system software and on-screen interface. The changeover should provide a massive spike in iPhone sales which may or may not last depending on how well the new iPhone 6 is received by the mainstream once the early adopters finish feasting on the initial stock. Apple now has multiple reasons to expect that to happen, as even the comparatively subdued iPhone 5S and 5C changeover has yielded positive long term results.

The iPhone 5S was roundly criticized for looking and feeling too much like the iPhone 5 before it. And the iPhone 5C was labeled a “flop” by most major tech publications before it even went on sale. Sure enough, the more expensive 5S has vastly outsold the cheaper 5C model. But add those sales together and throw in the ancient iPhone 4S which Apple keeps around as a free-with-contract budget model, and the fact that Apple is still cranking out twelve million iPhone sales per month is a significant achievement.

Now Apple must successfully manage the transition to the iPhone 6 era. The iPhone 6 release date will bring not only the new flagship model, but also leave Apple with decisions to make regarding the bottom of the lineup. The enduring popularity of the iPhone 5S points to it sticking around as the mid priced model, but the less popular iPhone 5C may or may not make the cut into the iPhone 6 era. The 4S is certainly a goner, and arguably should have been gone a long time ago, but it’s hard to argue with Apple’s lineup decisions over the past year considering the results they’ve yielded. The last remaining question is just when the iPhone 6 release date will happen.

For all its secrecy, Apple’s launch patterns for its mobile devices are usually rather predictable. The company likes to hold a media event in the first full week of September to roll out as many of its new mobile products as are ready for launch at the time, so that timeframe is the strongest candidate for the iPhone 6 release date along with the iOS 8 rollout, the iPod touch 6, and whatever else Apple has ready to go in the pipeline that month. Failing that, Apple could push the iPhone 6 release date to October, but has never released a new iPhone model later in the calendar year than mid October.

Phil Moore

Phil Moore

Phil covers tech for Stabley Times.