SnapChat added a flurry of new features to its mobile app, which is more commonly known for what it subtracts. Users trade images on SnapChat which can only be viewed for a few seconds before vanishing permanently, relying on not only privacy but brevity. But now the folks who have been trading private pics can now chat with each other directly from within the app. They can also now exchange video clips.
SnapChat’s decision to embrace video clips is in line with the rise of services like Instagram and Vine. But the difference here is that while those apps are aimed at sharing publicly, SnapChat is meant for private eyes only. The service sent video clips out to its users this week to alert them of the change.
The updated version of SnapChat with video and messaging is available as a free download for iOS and Android.